Role:
Marketing Coordinator
Timeline:
2024
Proficiencies:
Branding, Advertisement Strategy, UI/UX
Staff:
Head Advisor.....................................Ethan Nguyen
Associate Advisor.............................Brian Zielinski
Web Developer .....................................Bella Aullet
Marketing Coordinator.......................George Stern
Treasury.................................................Sage Auton
Chairperson........................................Anique Carey
Description:
Hack CLT is an organization with the main goal of hosting a Hackathon each year, a collaborative event centered around problem solving complex issues under time pressure. The events had previously alienated those outside of programming circles, and the organization aimed to branch out. I developed a logo based on and/or logic gates, and fingertip technology to create a friendly brand that aimed to attract the general student body. A brand book was developed and used as a blueprint for marketing efforts. We found a creative solution to memorable marketing on campus, with stencils, pressure washing the logo into buildings.
Deliverables:
Logo
Brand Book
Stencil
Website Design
Posters
Marketing Materials
A stencil of the logo was used to power wash the logo into high traffic sidewalks on campus, the image is the mockup that was approved by campus. Power washing began during the beginning of the school year to establish the brands new identity. And posters were used closer to the event's actual date, to provide a hand held form of advertisement, and create a tool for those in the organization to hand out, and communicate face to face with students on campus.
Website Design
The year had an all time high turnout, and I developed a signup page to capitalize on the success. The aim was to create energy around signing up, taking another step to establish the brand and organization. The signup page will be used for future years to market themselves earlier on campus.
