Timeline:
February 2024-March 2024
Proficiencies:
Photo Composition, Copywriting, Branding
Description:
Rem Koolhaas is a world famous architect, but within the professional architect world, known almost as well for his ego. The magazine spread was about representing the architect, and instead of celebrating his achievements, scrutinizing the mind behind them. The cover and article spread both reference how his ego welds itself to, and becomes inseparable from his buildings. The text on the page bends to him. All of this was aimed to make an experience for readers, using the layout of text in experimental ways to grab a reader's attention, and make the article something to remember and engage with.
Magazine
The spreads are for both print and digital viewing, creating a balance between an enjoyable reading experience and experimental dive into the madness behind architecture.
Animated Pull Quote
Extending the brand to the architect's interviews, I took a quote from the interview used in the spread, to animate the emotion and ideas surrounding the media.
